Sansiri

CONCEPT

In 2018, to reaffirm its global brand vision, Sansiri initiated a US$80 million investment in six international brands. Sansiri’s bold investment strategy included the acquisition of shares in sector-distinct corporations that complemented its own global branding strategy, such as Standard International, a hospitality corporation; JustCo, a flexible workspace provider; and Monocle, a media brand. Working closely with Sansiri Chief Creative Officer and its global creative and marketing team, Gesar De Ling facilitated the process of characterising the new global brand and its roll-out.