Founded in 1850, Lane Crawford is Mainland China and Hong Kong’s first multi-channel luxury fashion retailer, with the largest designer brands portfolio in the region. Lately, men’s footwear has become the retailer’s fastest-growing line, fuelled specifically by a surging demand for luxury sneakers. As part of the growing influence of casual and streetwear in high-end fashion, this demand is a direct result of the newly acceptable pairing of sneakers with tailored suits. Gesar De Ling was retained by the fashion retail giant to harness the influence of this growing segment and to discover creative ways of engaging them on their popular ecommerce destinations. Our team built a content strategy around influencer engagement with an originally written and produced branded format.
Creative Direction Branding & Identity Content Strategy Influencer Strategy